Sunday, November 11, 2007

Fashion design Presentation pg.10


6.According to the research in this area, what are the distinctions among the following terms? Include a picture after each answer page



a) fashion innovator



A fashion innovator is the first to bring forward a new fashion within their social group. The fashion industry "watches" fashion innovators. Fashion innovators play a role in the early adoption innovation of the new fashion. Fashion innovation has been measured as a behavior and a personality trait. Fashion innovators are willing to try new fashions, measure current ownership of specific "new" styles, and access past innovative purchase behavior.

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